Raising the Wi-Fi Curtain for Assasin’s Creed III

The LA Theatre was one of the most interesting venues that I have worked in.This historic theatre happens to be the last and most extravagant of the ornate movie palaces, built on Broadway in downtown Los Angeles, between 1911 and 1931. Designed by S. Charles Lee with a French Baroque-inspired décor, its majestic six-story main lobby and 2,000 seat auditorium of carved plaster ornamentation, mirrors, and cove-lit murals recall the glamorous days of 1930s Hollywood.

This said it does not make it an easy venue for a keynote where the client needs a wireless Internet connection for up to 2,000 delegates and they are broadcasting the keynote live on the web.

We had to have a 300.0Mbps line installed into the venue and the only way of doing this was with a line of sight, this was installed at the back of the theatre which meant I had to run lines all over the building.

We installed 12 x Xirrus wireless Arrays to manage the Wi-Fi and had up to 1200 unique devices attached at any one time.

I am pleased to say that the event was a huge success and the client, Ubisoft was very happy, they were showing off their latest titles including Assassin Creed 3 and the new Rayman game for the soon to be released Wii U hand held games console. Check out the keynote here

“huge thanks for all the help getting this show up and running, Ian and team were fantastic. The client was thrilled and we found out today they were voted “Best Press Conference of E3” on Gametrailers, one of the big industry gamer news sites. That was in addition to a ton of other rave reviews, blog posts etc…” -Project Director.

Next Stop – San Francisco!

Ian Rutland

Senior Director

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3D Printing at Drupa 2012

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The Event: Drupa 2012, The largest print show in Europe. The Venue: The Messe, Düsseldorf, encompassing 17 halls of Exhibition space! The Client: WRG for Ricoh. The Experience: 2000m² of floor space showcasing the latest Ricoh hardware and software technology. … Continue reading

Celebrities and Gaming at PaxEast 2012!

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PAX East explained: “In 2004, the folks at Penny Arcade decided they wanted a show exclusively for gaming. Sure, comics, anime, and other nerd hobbies were cool, and those activities all had their own shows… so what about games? From … Continue reading

6 Top Questions to ask a venue

When booking a venue for your event there are a whole host of services that will need exploring, the IT provision being one of them.
Through many years of experience we know that every venue is unique in its offerings and capabilities.

Discovering which Technical services are provided by the venue and which ones you may need to source externally can be a time consuming process, so we put together this handy guide to get you started:

1. How much bandwidth do you currently have available and can it be dedicated to our event?

2. If we want to bring in our own internet drop from another ISP, is that possible?

3. Is there an onsite company that manages your network or is it managed remotely?

4. Do you use an in-house AV company or is there an outside company that holds the contract?

5. Do you manage electrical needs internally or is there an outside company that manages that for you?

6. Do you have a loading bay? If so, what is the maximum size lorry it can accomodate?

Keep these handy for the next time you are planning an event…

Facebook Hack is on!

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Facebook Hack London                                                                                              8AM Sunday morning and I’m on my way to the East End of London, to the very trendy Brick Lane for the first leg of the Facebook Hack Road show. So what is the Facebook Hack Road … Continue reading

MWC Barcelona

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Mobile World Congress 2012: Showcasing How the World is Redefining Mobile “Mobile World Congress, again shattered attendance records as more than 67,000 attendees showcased how they are Redefining Mobile. This year’s exciting event, hosted in the Mobile World Capital Barcelona, with … Continue reading

Experiential marketing on a different level!

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Experiential marketing on a different level!  Venue Bee Hive Mill – Manchester Hosted in the loft of a 5 story beautiful Converted old Mill. The mission was to expose Manchester’s Digital great and good to the capabilities of Windows Mobile. … Continue reading